Case Study
Greetings From Abroad
A campaign for an independent hip-hop artist’s sophomore EP about the Ghanaian immigrant experience, run while the artist was in the U.S.
21.7KFirst-week streams
#1Organic Twitter trend
2 monthsSustained relevance
5+Major publications
Brief
A marketing campaign for an independent hip-hop artist’s sophomore EP addressing Ghanaian youth seeking opportunities abroad. The artist was physically in the U.S. for the entire campaign, so the launch had to create momentum at home without him on the ground.
