Case Study
5foot3
The debut project launch for a then-unknown artist, opening conversations on mental health and socio-cultural issues.
2xOrganic Twitter trends
10KFirst-month streams
3 monthsContinued relevance
1Merchandising deal
Brief
A launch campaign for an unknown artist’s debut project addressing mental health and socio-cultural issues. The campaign created safe spaces for those conversations while the artist pursued a PhD in the U.S.
